Agile for Marketing Team, it works !

Agile for Marketing Team, it works !

Who

Travel Industry

Where

France

Scope

Communication and Advertising Team

Challenge

Prove to the Communication and Advertising teams that Agile is not only for IT teams and can be applied in their daily work.

Approach

Agile & Marketing Training: Create inspirational days to bring the teams new ways of working, including : Workshops, serious games, inspirational talks and videos …

Results achieved

Implemented a new way of brainstorming, Introduced new rituals for some teams with daily stand ups and a visual management board.

More successes