Shift Up Workshop with Jurgen Appelo

“Shiftup, a workshop on Business Agility and Innovation leadership, for companies that need to change and innovate faster”. From this affirmation, Weniversity chose to support the new workshop of Jurgen Appelo, through a very close partnership in France, Belgium, Luxembourg, and the Netherlands.

In this two-day workshop, you will see that the basic unit for innovation is the strategic business model. You will understand how each business model evolves from exploration and effectiveness to exploitation and efficiency. Understanding the business lifecycle, you will be able to create an organization that can reinvent itself continuously and that can scale tremendously.


Day 1 :

  • The Business Lifecycle
    Change, Agility, Innovation, Value & Complexity, The 10 Business Lifecycle stages, Problem/Solution Fit, Product/Market Fit, Business/Market Fit

  • The Business Quilt
    The pieces of the Business Model Quilt, Business Model Canvas, Lean Canvas, Minimum Viable Products, Pivot, Patch & Persevere

  • The Innovation Vortex
    The seven streams of the Innovation Vortex, Design Thinking, Lean Startup, Design Sprints, Lean Personas, Jobs To Be Done, Journey Maps

Day 2 :

  • Lean-Agile Principles
    Agile Manifesto, Lean Thinking

  • Purpose & Objectives
    Product Vision, Hoshin Kanri, North Star Metrics, Objectives & Key Results

  • Performance & Metrics
    Velocity, Burn Rate, Queue Length, Flow Efficiency, Burn Charts, CFDs, Pirate Metrics

  • The Innovation Funnel
    Innovation Board, Innovation Accounting, Metered Funding

  • Lean-Agile Mindset
    Growth Mindset, Mental Models


Coaches, consultants, team managers, business leaders, product designers, product developers, product managers, project managers, and human resource managers.

This is a foundational workshop, meaning that no knowledge or certifications of lean thinking, business agility or innovation are required. This is not an expert-level course. However, having some experience with new product development and business management (in any role) will make attendance easier.


The workshop is based on the new book Startup, Scaleup, Screwup (to be published in April 2019) in which author Jurgen Appelo shares his most important findings after having interviewed dozens of people at Spotify, Zalando, Booking, Typeform, TransferWise, Flixbus, iZettle, and many other inspiring companies across Europe.

He also reviewed a ton of literature on what it takes to start with nothing and end with a large, thriving company. Businesses all over the world want more innovation, with happier workers, and at a faster pace. It is time for them to learn how startups are agile and lean, and how they scale up their businesses.


Check it from Jurgen himself in this video

As Weniversity, we want to be the best place to share knowledge and support journeys of transformation. Our aim is to design new experiences of training to inspire people in original ways. Through these new workshops, we are launching our “Inspirational Workshops” streak.